Sonoma Coast Spirits

Sonoma Coast Spirits is the Petaluma, California craft spirits operation founded in 2011 by husband-and-wife team Doug and Jill Olson — and one of the most editorially distinct woman-owned and family-operated craft distilleries in the broader Sonoma County craft-spirits scene. After Doug Olson's untimely passing in 2018, Jill Olson took over operational leadership of the business and continues to run Sonoma Coast Spirits today, supported by a working staff of her four grown children. The family-business continuity through the founder's death — keeping the operation in the family rather than selling or shutting down — has become a defining part of the brand's editorial identity. The Olson family operating model is integrated across the entire production pipeline. The four Olson children handle various operational roles across distillation, tasting room management, bottling, and the brand's broader marketing and distribution functions — making Sonoma Coast Spirits one of the few American craft distilleries where the founding family's next generation directly runs day-to-day operations rather than just inheriting ownership. The result is one of the most genuinely family-run craft-distillery operations in the broader Northern California craft-spirits scene. The product range covers a notably broad cross-category portfolio that's unusual for a craft operation this size. The flagship Sonoma Coast Spirits Rye Whiskey anchors the brand's aged-spirits side, with a complete single ma…