Big Machine Distillery

Big Machine Distillery is the Lynnville, Tennessee operation founded by Scott Borchetta — the music-industry executive who built Big Machine Records into the label that signed and launched Taylor Swift, Florida Georgia Line, Tim McGraw, and Justin Moore — as the direct spirits-industry expression of the same business empire. Established in 2018, Big Machine Distillery occupies a 7,500-square-foot production facility in Lynnville, a small Giles County town roughly 60 miles south of Nashville, with a secondary Nashville-area location (Big Machine Distillery in Nashville's SoBro neighborhood) operating as the brand's public-facing visitor experience and cocktail bar.

The Big Machine Distillery brand is unusual in the country-music-celebrity-spirits space because the parent company is genuinely a major media operation rather than a single artist's licensed-brand deal. Big Machine Label Group is one of the largest independent country music labels in the world, and the distillery operates as a vertically integrated extension of the broader Big Machine brand ecosystem — tied to the label's artist roster through marketing partnerships, on-tour bar programs, and co-branded releases. Toby Keith was an early investor in the venture, and the operation has had ongoing partnerships with multiple Big Machine label artists for limited-edition releases and on-stage promotional placements.

The product range is built around the Hand-Crafted Spirit Company concept — Big Machine Hand-Crafted Vodka (six-times distilled, the volume product that anchors the brand's restaurant and bar program), Big Machine Tennessee Whiskey (charcoal-mellowed per the Tennessee whiskey standard), Big Machine Bourbon, Big Machine Spiked Coolers (a ready-to-drink line), and a small range of seasonal and partnership releases. The Tennessee whiskey line in particular has expanded into more serious craft territory, with single-barrel and small-batch programs that have built credibility with Tennessee whiskey enthusiasts who initially dismissed the brand as a celebrity-marketing play.

The Nashville visitor location at 401 11th Avenue South puts the brand's public-facing footprint directly in the heart of Nashville's downtown bar district, walking distance from the Music City Center and the broader Lower Broadway honky-tonk corridor. The SoBro tasting room and cocktail bar runs full evening programming, with the operational distillery production happening at the Lynnville facility for the broader product range. The combination of Lynnville-scale production and Nashville-scale visibility makes Big Machine one of the highest-revenue celebrity-connected Tennessee distilling operations of the modern era.