Firestone & Robertson Distilling Company, LLC

Firestone & Robertson Distilling Co. is the Fort Worth, Texas craft whiskey operation behind the TX brand of premium American whiskey — and the producer whose 2019 acquisition by Pernod Ricard made it one of the first major craft Texas whiskey brands to be acquired by a global spirits major. Founded in 2010 by Leonard Firestone (whose pre-distilling career was in political science) and Troy Robertson (whose background was in oil and gas), the operation occupies a 112-acre property called Whiskey Ranch on what was historically the Glen Garden Country Club in southeast Fort Worth — a golf course where Texas legends Ben Hogan, Byron Nelson, and Sandra Palmer began their careers, with the historic course preserved on the property for charity and private events. The TX brand is the operation's commercial centerpiece. TX Blended Whiskey launched in 2012, and the TX Straight Bourbon — aged for over four years and released for the first time in December 2016 — became the brand's premium tier release. The TX visual identity is built around explicit Texas-and-Western cultural cues: bottle tops hand-made from boot leather, canvas neck wraps referencing pioneer covered wagons, and a silver band around each bottle's base symbolizing Western culture craftsmanship. The brand's mash bills lean on Texas-sourced grain (corn, wheat, malted barley) with the regional climate-accelerated aging that's the Texas whiskey signature. Pernod Ricard — through its Pernod Ricard USA subsidiary — announce…